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Aaron Marcus 2003 - 2004 |
| Aaron Marcus, KMDIs 2003-2004 Visiting Professor, is the founder and President of Aaron Marcus and Associates, Inc. (AM+A). A graduate in physics from Princeton University and in graphic design from Yale University, in 1967 he became the world's first graphic designer to be involved fulltime in computer graphics. Since then he has written over 150 articles; written/co-written five books, including (with KMDI Founder, Ron Baecker) "Human Factors and Typography for More Readable Programs" (1990); contributed chapters/case studies to seven books of user-interface design, information appliances, and culture, including three industry Handbooks; and serves on the editorial/advisory boards of five industry publications, including "Interactions and User Experienc". For the last decade, Aaron has turned his attention to Web, mobile, and vehicle user-interface and information-visualization design, training leaders for centers of excellence, providing guidelines for globalization/localization, and focusing on the challenges of "baby faces" (small displays for consumer information appliances) of ubiquitous devices and cross-cultural communication. He has published, lectured, tutored, and consulted internationally for more than 30 years and has been an invited keynote/plenary speaker at conferences of ACM/SIGCHI, ACMSIGGRAPH, Usability Professionals Association (UPA), and the Human Factors and Ergonomic Society, as well as conferences internationally. KMDI is honored to work with this visionary thinker, a well-respected participant in international professional communities associated with Web, user interface, human factors, graphic design, publishing, and desktop software application development. | |
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